Wednesday, January 30, 2008

Selecting a Web Content Management Product

So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?

The best way to answer this question is to compare the products on an apples to apples basis. You can do this objectively by building a product evaluation matrix based upon your specific needs. The first column can list out the functionality categories (e.g. Security). The second column can be the specific needs (e.g. integrates with Active Directory for roles and authorization) under each of the categories. The next columns would be your products, one per column for each product you want to consider. For each product then you would give a rating (1 to 10 scale) on each specific need.

You can then add a column for weighting each specific need, or do this at the topic level. For example, flexible workflow may be much more important to you than your ability to customize the presentation. You can then add some more columns to calculate the weighting against the rating to arrive at a realistic assessment number for each product on each of your organization s specific needs. Sum these all up per product to arrive at a total product assessment score.

Of course, you can t forget to check customer references, or if it s an open source product, go dig around some sites which are using the tool already.

Below is a list of some topics/specific needs which may apply for you. At a minimum, these should provoke some thought on your part as far as what you are looking for in a WCM product and give you a good start on your product evaluation matrix.

Workflow Support for multiple workflow models? Complex workflows (parallel and serial)? Role/Group integration with flows? Ability to create workflow templates for re-use with different content types?

Security Will the product integrate with your security architecture? Do you require security for content submission? Do you require security for content consumption? Is there support for roles and groups? How is this implemented and managed in the product?

Content submission What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc. Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)

Presentation customization Extensive presentation customization capabilities? Extensive support for CSS integration? Ability to create presentation templates which can then be re-used for different content types? End-user creation of presentation templates or does it require a developer?

Integration with search Does the product provide its own search engine? Or, will it effectively integrate with your current (or planned search engine)? Security integration with search (i.e. a user can only see search results for what he/she has access to view)

Common document management functionality Versioning Expiration Metadata Check-in/Check-out Collaborative authoring Content history tracking

Architecture If your organization uses Web Services or has an established Service Oriented Architecture, you may demand the product can expose content through Web Services so other applications can present content. Portal integration (e.g., JSR168 support, WSRP support, etc.) Open and documented API available?

Cost Acquisition Maintenance Technical staffing to support (check with customer references)

Administration interface Robust yet easy to use? Complete control of all content in the lifecycle? Role/group management

About the author
Bryan Mjaanes is the creator/editor of Intranet101.com a community-based forum for Intranet Portal professionals.



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Directory Submission for SEO

With the rise in popularity of search engines as a channel for consumers and businesses to seek information, service providers and retailers; companies are now looking towards search engine optimization as a low risk, high return investment.
Marketing through search engines provides two opportunities for businesses: paid search / pay-per-click (PPC) or Search Engine Optimization (SEO) / Search Engine Placement. With many offerings, and little cohesion the search engine marketing industry is open to much criticism through the lack of knowledge that buyers have of the industry.
The purpose of directory submission is somewhat different from how a layman may interpret it. Yes, it provides direct traffic through links, however the main advantage of directory submission and where the return on investment is gained, comes in the form of the hyper-links to the company website. These links are indexed by search engines and therefore result in the search engines increasing the position of the website that has links pointing towards it.
However, like everything to do with internet marketing, it is not that simple. The links have to be formatted in a particular way to offer the greatest increase in search engine positioning.
Your description should contain keywords that will help search engine traffic come across your website. If your website offers dog training tips then include words such as dog training info , dog training , how to train your dog within any description the directory allows you to include. Check the formatting of the link where your website will be placed. For best results, the link URL will be formatted like www.example.com/web design companies 11.htm rather than with a question mark within the URL. Also, check the google page rank of the homepage and internal pages to get an indication of the results you will attain from the link. Please remember that a link from a PR0 page still has a PR of at least the dampening factor, and may even be nearer to PR1. Remember that you should include www on every link. If you enter the URL example.com instead of www.example.com then this could lead to poorer results in the search engine results pages. Decide upon anchor text that will represent terms that you would like traffic to find you with through the search engine results pages. If for example your company retails software then use Software Shop or Software Retailer as your anchor text. Directory submission is a service that provides almost certain results for businesses. Businesses are finding that through submitting to 500 directories, a Google Page Rank of 3 could be the result, as well as direct traffic.



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Tuesday, January 29, 2008

Better than Plenty of Messenger Boys

This morning, the Internet connected me to my friends, although today the News was mostly bad. Firstly, some friends of mine and I are planning to get together tomorrow and I was figuring out what time to meet. I emailed my friends at ten twenty two am, to say Let s meet at six pm . At ten thirty five am, one of them emailed me back that he d been downsized, and so could make it as early as we liked. I emailed my condolences, glad for the speed and ease when connecting with my friends via the Internet. His email at quarter to nine am said nothing about being downsized so he must only have found out about it this morning, less than two hours before he told us.
Before telephones and computers came to be, swift communication would have been reserved for only those who could afford to send letters to each other and employ messenger boys. Although on the other hand, before England had telephones I gather the mail service was so efficient that you could send an invitation at breakfast, and expect a letter in response the same day. Even that doesn t compare with getting an answer in thirteen minutes, and learning about major events in a friend s life in less than two hours.
After receiving that bad News, and then my small consolation of joy at being so connected to my friends, I read more bad News in another friend s blog and discovered that I m less connected than I thought. My blogger friend is worried he suffers from depression and might be an alcoholic. According to his blog he can t talk to his friends about it, including me. I wonder if he knows that some of his friends read his blog. Like most blog pages this one allows comments so I anonymously offered some advice and encouraged him to talk to his friends. I m curious if what I said will give away who I am. Later on I had a discussion about him and his blog with another friend over a messenger program.
Sadly the world is both kind and cruel, filled with both joy and sorrow. So, if you can connect with anyone, anywhere, anytime, you will get bad News as quickly and clearly as you get good News. Although you will, I hope, always get good News more often.
By Allan T. Price http:// www.m6.net Allan T. Price is a creative writer who is bothered that his friend apparently can t talk to him. Allan T. Price is a creative writer working at M6.Net: The web-hosting company for humans. M6.Net is working hard to help humanity experience the power and freedom to develop their own part of the Internet, to share their information and connect with anyone, anywhere, anytime.



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Monday, January 28, 2008

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Give encourage people to & 39; s subscribe to your e-zine. Offer a freebie
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Form e-zine ring. Team up with 4 to 10 similar e-zines.
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call this section " Other Free E-zines You Might Enjoy "


5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends, or associates
family. S & 39; they appreciate your e-zine, they
subscribe. & 39; C is almost like your subscribers are endorsing
your e-zine.


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